Marketing Tech-Stack

Success in digital marketing, sales optimization, and brand growth relies on the right tools. Below is a collection of the platforms and technologies I use regularly to manage campaigns, analyze data, automate workflows, and optimize performance. From CRM and revenue operations to SEO, digital advertising, and content management, these tools help drive measurable results and efficiency across every aspect of marketing.

Marketing Tech Stack Breakdown: Tools by Focus

To effectively attract, convert, close, and delight customers, I leverage a strategic mix of marketing, analytics, and automation tools. Below is how each tool fits into the customer journey:

1. Attract: Turning Strangers into Visitors

These tools help drive awareness, generate traffic, and bring potential customers into the funnel.

Google Ads – Search and display advertising to capture high-intent traffic.
Meta Ads – Facebook and Instagram campaigns for brand awareness and lead generation.
Twitter Ads – Expanding reach and engagement through promoted tweets.
LinkedIn Ads – Targeting B2B decision-makers and professionals.
Rumble & Truth Social Ads – Reaching audiences through alternative advertising platforms.
Google Tag Manager – Managing and deploying tracking codes efficiently.
Google Merchant Accounts – Optimizing product listings and shopping campaigns.
WordPress / Webflow (CMS) – Managing content and SEO-optimized landing pages.
HubSpot (All Hubs) – SEO, content strategy, and inbound marketing automation.

2. Convert: Turning Visitors into Leads

Once visitors engage, these tools optimize conversion rates and lead capture.

Canva – Designing compelling ad creatives, landing pages, and social graphics.
LinkedIn Sales Navigator – Prospecting and targeting high-value B2B leads.
HubSpot (All Hubs) – Lead capture forms, landing pages, Sales Ops, Lead attribution, Lead scoring, and marketing automation.
Agent.ai & Custom GPT Models – AI-driven chatbots and automation for lead engagement.
WordPress / Webflow (CMS) – Hosting lead capture pages and gated content.

3. Close: Converting Leads into Customers

These tools support the sales process, enabling seamless customer acquisition.

HubSpot (All Hubs) – CRM, pipeline automation, and email sequences to nurture leads.
LinkedIn Sales Navigator – Direct outreach and personalized engagement with key prospects.
Looker & Power BI – Data visualization for tracking conversion rates and sales performance.
Microsoft & Google Tools – Internal collaboration and communication for sales teams.

4. Delight: Upselling & Retaining Customers

After the sale, these tools enhance the customer experience and encourage repeat business.

HubSpot (All Hubs) – Customer service automation, feedback collection, SMS inbox, Newsletters and upsell workflows.
Canva – Creating promotional materials for exclusive customer offers.
Looker & Power BI – Analyzing customer behavior to identify upsell opportunities.
Agent.ai & Custom GPT Models – AI-driven customer support and engagement.
Google Analytics – Tracking user interactions and optimizing post-purchase engagement.

Marketing Tech-Stack