Driving Growth & Lead Optimization for a Values-Based Wireless Carrier
A values-driven wireless carrier sought to expand its market presence and improve customer acquisition in a competitive telecom landscape. Despite strong brand loyalty, inefficiencies in digital ad spend, sales pipeline management, and marketing automation were limiting growth.
By implementing a multi-layered digital marketing strategy, I leveraged HubSpot, AI-driven lead scoring, and paid media optimization to improve conversion rates and revenue efficiency. Key initiatives included:
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Optimizing Google, Meta, and LinkedIn ad campaigns through custom attribution modeling.
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Automating sales workflows to streamline lead nurturing and follow-ups.
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Using advanced analytics (GA4, HubSpot, and Google Search Console) to refine marketing spend and boost ROI.
The Challenge
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A values-driven wireless carrier sought to expand its market presence and increase customer acquisition while navigating a highly competitive telecom landscape. The company faced challenges in:
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Optimizing digital ad spend to drive high-quality leads.
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Streamlining sales pipelines for better conversion rates.
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Leveraging automation and AI-driven insights to improve marketing efficiency.
The Strategy
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To address these challenges, I implemented a multi-layered digital marketing and revenue operations strategy using HubSpot, AI models, and paid media optimization.
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Advanced Digital Advertising & Lead Attribution
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Managed Google, Meta, and LinkedIn ads, optimizing for customer acquisition.
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Implemented custom rule attribution in HubSpot to track the most effective ad channels.
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Conducted A/B testing to refine messaging and increase engagement.
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Sales Pipeline Optimization & AI-Driven Lead Scoring
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Built automated lead nurturing workflows that aligned with sales team efforts.
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Integrated AI-driven insights to prioritize high-intent leads and reduce response times.
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Developed custom landing pages and forms that dynamically assigned values for more accurate reporting.
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Conversion Tracking & Performance Analytics
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Used HubSpot’s Ads tool, GA4, and Google Search Console to monitor lead sources.
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Created custom dashboards for real-time tracking of ROI, CPC, and cost per acquisition.
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Identified areas for budget reallocation to maximize returns.
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The Results
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Through these strategic initiatives, the company achieved:
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291% increase in qualified leads while maintaining cost efficiency.
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37% improvement in lead-to-customer conversion rates via optimized sales processes.
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28% decrease in customer acquisition cost (CAC) through Ads and targeted communications.
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Generated $15.3M in revenue by capturing organic traffic through HubSpot forms and Digital Marketing strategies helping to increase the YRR from $70M to over $90M in one year.
Key Takeaways
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AI-enhanced lead scoring and automation streamlined sales efforts.
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Custom attribution modeling provided better insights into marketing performance.
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Optimized paid media strategies led to significant growth in high-quality customer acquisition.
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