The Challenge

​

A nonprofit association in East Texas needed to improve its community outreach, increase engagement, and effectively communicate its mission across multiple counties. The organization faced key challenges, including:

• An outdated or nonexistent digital presence, making it difficult to connect with supporters.

• Limited brand awareness within the target communities.

• A need for multi-channel engagement, including print, video, and digital marketing to reach a broad audience.

 

The Strategy

​

To address these challenges, I implemented a comprehensive branding and marketing strategy that included:

 

1. Website Design & Digital Presence

• Designed and developed a modern, user-friendly website that clearly communicated the nonprofit’s mission, events, and resources.

• Optimized the site for mobile users and SEO, ensuring visibility in search results.

• Integrated contact forms, event registration, and donation capabilities to streamline user engagement.

2. Video & Print Campaign for Community Awareness

• Assisted in creating a compelling video campaign to tell the nonprofit’s story and inspire action.

• Designed print materials, including yard signs and door hangers, to expand visibility across several counties in East Texas.

• Developed clear, impactful messaging to encourage community involvement and donations.

3. Weekly Newsletter & Ongoing Community Engagement

• Created a weekly email newsletter to keep supporters informed about upcoming events, success stories, and ways to get involved.

• Designed the newsletter for high engagement, incorporating visually appealing graphics and strong calls to action.

• Ensured consistency in messaging across digital and print channels to maintain a unified brand voice.

 

The Results

​

• Increased online visibility and engagement through a newly designed website.

• Successful print campaign distribution, reaching thousands of residents across multiple counties.

• Higher community participation, with more sign-ups for events and volunteer initiatives.

• Consistent communication with supporters via a well-received, regularly distributed newsletter.

 

Key Takeaways

​

• A well-designed website serves as the foundation for digital outreach and engagement.

• A multi-channel approach (video, print, and digital marketing) increases community awareness and participation.

• Consistent communication through newsletters keeps supporters informed and engaged, leading to long-term impact.